Introducing 1:1 LinkedIn Strategy Tune-Ups

Starting this month, every Postworthy subscriber can book a thirty-minute strategy tune-up with me. Two of them, every month. Included.

The reaction I keep getting is some version of wait — I thought you were building software. It's the right question.

SAAS (software-as-a-service) is a beautiful economic model. You write the product once, sell it to many, and never touch the customer again. It works for tools.

It breaks for anything where the input matters more than the output.

Most LinkedIn AI products quietly price like SaaS while pretending the deal is something else. They sell software and call it a content strategy partner. Until you realize the strategy work is the part you were hoping someone else would do.

Every founder starts with the same dream. Build the product, watch people use it, step away. There's plenty of that out there already.

The part of this work that matters most is the part you can't ship as a feature. The way we've built Postworthy lets me stay hands-on where it matters. So we're going to do the thing software companies are afraid of.

Postworthy isn't software-as-a-service. It's service as software — a service that uses software ruthlessly so we can spend our time where the work matters most.

$79 a month for serious work. If you want only the AI, ChatGPT is right there. If you want only the strategist, you're writing a $5K check every month. Postworthy is the third thing.

What a questionnaire can't ask you

The hard part of LinkedIn isn't the writing. It's knowing what's worth saying, in your voice, against your career's actual stakes. That information lives in you. Some of it you've never said out loud.

Our onboarding questionnaire surfaces what you can articulate. A conversation surfaces the rest.

Good ghostwriters run $2,000 to $5,000 a month, and the value isn't that they're a better writer than the AI. It's that they push you.

They sit across from you and won't let you hedge on the contrarian view. They tell you the topic you've been treating as boring is the most interesting thing about you. They make you uncomfortable on purpose, because that's where the posts that build a career come from.

Most AI products will never do that. They're trained to agree with you. Nobody builds the LinkedIn presence they want by getting flattered into the same five takes everyone else is posting.

A tune-up is for the pushing pass. You bring something that isn't quite working yet, we figure out what's actually true under it, and I go fix the inputs the pipeline reads from. Your next tune-up's posts get sharper.

Observe and report

One of our first beta testers was a guy named Peter. He didn't fill out the long version of our onboarding questionnaire — he wanted to start posting, not write an essay about himself. Fair enough.

So we just talked. Weekly, thirty minutes at a time, I'd come in with what the pipeline was doing and we'd unpack what was working and what wasn't.

After a few weeks of that, his profile had gotten to a depth I couldn't have engineered through any questionnaire I knew how to write. The depth was real enough that I started rewriting the questionnaire itself based on what we kept surfacing in conversation.

Some of the lift is just bandwidth. Voice dictation moves multiples faster than typing. But more of it is that talking forces a kind of honesty a form lets you slip. The form lets you write what you think you're supposed to say. The conversation catches you when you're hedging.

How to use the time

Two thirty-minute tune-ups a month, included. They don't carry over — at the start of every billing month you get two fresh ones.

I'll send two personalized invites by email at the start of your month. Grab a slot when something's live for you. Toward the end of the month, if either is still on the table, I'll send a reminder so they don't slip past you.

I'll also reach out outside the cycle when I see something in your pipeline that warrants a tune-up: a topic boundary that needs adjusting, a contrarian view you should be leaning into, a stretch where the posts haven't quite landed.

You don't have to prepare anything. I'll come in with what I've seen in your drafts and I'll have questions. If you show up with something specific you've been chewing on, even better. We can work it. Either way, the tune-up is calibration, not another meeting on your calendar that goes nowhere.

Take the invites when they land. Bring something live or bring nothing. Either way, your next week's posts will be sharper for it.