Make yourself impossible to miss.
Show up on LinkedIn, without giving up your day job.
Start Your Free TrialEvery board deck I’ve seen this quarter opens with “AI strategy.” Almost none of them close with one.
Most teams are trying to retrofit AI onto workflows that were already fragile. You can’t automate a process nobody has written down.
Map the work first. The pilot can wait. …more
What’s holding you back vs. what’s on the table.
There are real reasons your resolutions to start haven’t stuck — and there are real reasons it’s worth pushing through them anyway.
You’re too busy doing your job.
It’s unfair, but it’s true: the people with the most to say have the least time to say it.
Self-promotion doesn’t come naturally to you.
Commendable — if LinkedIn were simply a platform for broadcasting wins. It isn’t, or shouldn’t be.
You’re a tweaker.
Once you start writing, you can’t stop editing. To the point where it’s a problem.
You let the crickets get to you.
Spending an hour (or two, or three) on a post that falls flat feels like a failure.
Gain recognition, within your organization and beyond it.
The work you’ve already done becomes legible to people who can’t see it from where they sit — colleagues two levels up, peers at other firms, the next leadership team.
Be considered for the next big _____.
Promotion. Sale. Recruiter call. Speaking invitation. Opportunity flows toward names people already know. With a public point of view, the next thing comes to you instead of being something you go hunt for.
Advance the ideas and issues you care about.
Nothing gets done without someone speaking up. Give your hobby horse a fighting chance by building support among people who see the world the way you do.
A name that belongs to you, not your employer.
A point of view held in public is the rare career asset that travels. It survives a layoff, a pivot, a re-org. Your job title doesn’t.
All valid points. But none of them make the upside any less real.
Built for the reluctant poster.
The expertise is already there. What’s missing is the ritual.
Until now, the options were: keep telling yourself you’ll start, grind it out alone, paste your drafts into ChatGPT, or hire a LinkedIn growth hacker by the hour. None of those work for someone with a job.
The hard part of writing on LinkedIn isn’t the writing — it’s taste. Reading the field. Knowing what’s worth saying, and what isn’t. That’s the work we do. The writing is the last mile, and that part stays yours.
- 01
We get to know you.
We dig deep into your expertise, your angles, the views you’ll defend, the lines you won’t cross.
The questions feel like therapy for a reason.
- 02
We monitor your industry, and identify what’s worth posting about.
Millions of news sources, filtered by criteria specific to your strategy. Then the harder question: do you have something to add?
If not, it skips your queue. You show up only when you can contribute.
- 03
We frame the angle and build the research base.
We evaluate each topic against your strategy. What position would you take? What stories back it up? Then we pull together the supporting material.
Sounding informed without the receipts is how you become noise. That work is done before you see it.
- 04
We hand you drafts in your voice.
The research, the framing, and the first draft arrive before you do.
Edit, approve, or rewrite. Your hand stays on the work.
- 05
You post directly to LinkedIn.
Go live from your dashboard.
No copy-paste, no second tool.
We get better as you do.
Small questions surface as you work — they sharpen the practice in real time. Once a month, we meet one-on-one to make sure the strategy still fits.
You’ve been quiet long enough.
Start Your Free TrialBuilt around how you actually work.
Create collaboratively.
Start with an article link, a topic we’ve suggested, or an idea of your own. We’ll work it through with you — shape the angle, argue the framing, keep what’s yours.
Capture ideas in context.
Catch articles and podcasts the moment you find them. An iOS Shortcut sends them straight to your pipeline.
Evolve your strategy.
Edit a post, we notice. Choose a topic, we notice. Discard a post, you get fewer like it. We tune to what you keep, not just what you write.
Book some time on the couch.
A monthly 1:1 with a strategist. Bring an idea, a departure, or just a sense that things have drifted. We’ll update your profile and put you back on track.
Your personal research assistant.
Every draft arrives with sources attached. Drop the ones you wouldn’t cite, add the ones you want. You arrive with the receipts.
Understand the LinkedIn universe.
An insights view tells you what’s working on LinkedIn, where you stand, and how things are trending.
What makes the ritual stick.
Maintain a sense of ownership.
The best posts come from working with you, not for you. Drafts, comments, the questions we ask — nothing goes out without you.
Go outside your comfort zone.
Posting forces you to land on positions you’ve been hedging in your head. Over time, you discover which ones you actually hold — and the system tunes the practice toward who you’re becoming, not who you were.
Save time.
We pass on more than we send you. The thing worth your voice is rare — and we wait for it.
Give yourself an edge.
We can’t guarantee anything will go viral. But we’ve studied a lot that has, and we know the patterns to work into yours.
What happens when your expertise finally shows up online.
I’m not the guy who gets asked to speak at things. Then our comms team read one of my Postworthy posts and asked me to present at an industry event. First time in twenty years that’s happened.
Postworthy is service-as-software done right. You get the scale of tech with a hand-worn quality that’s genuinely refreshing. The product feels lived in — comfortable, in a way most software isn’t.
The weird side effect of having to take a position on something every day is that I’ve gotten better at knowing what I actually think. My team has noticed.
My best LinkedIn post ever was 900 impressions. The first big one I wrote with Postworthy hit 80,000. Still trying to make sense of that.
Four different people. Four different reasons. Same direction.
Get started, finally.
It’s time to cross “Get active on LinkedIn” off your list.
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